The concept behind our public service message was to make Pakistan aware of non cricketing sports and athletes, who put in equal and if not more effort to reach the top.
The idea was to promote the notion that other sports in Pakistan should have equal value as cricket, and the athletes which represent Pakistan in those sports should receive recognition for their efforts in making Pakistan proud around the World.
We believe that all Pakistani sportswomen and sportsmen are real-life سuperheroes. We must recognize, empower, and celebrate them like heroes should.
#RespectTheSweat is a national movement to empower Pakistani athletes across all sports, with a key focus on non mainstream sports. This is a pilot towards a crowd funding solution for top-tier national athletes representing Pakistan globally
The Pakistan Sports awards is a concept created essentially to award the sporting heroes of Pakistan, who may otherwise not have received recognition for their efforts
Our bespoke trophy is compiled of only the finest materials. The overall look and theme of the trophy signifies class and elegance. But more than anything, this award means more than just a trophy. It is reward and recognition for years of sacrifices to make it to the top level
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Everyone needs support from time to time. Have your chance to support our Pakistani سuperheroes, and play your part in the success of Pakistani sports
The Pakistan Sports Awards symbol reflects all things Pakistani. The colour green reflects the green found in the Pakistan flag. Similarly, the chand sitara is always visible which derives from the flag of Pakistan.
The symbol also contains a letter of the Pakistani national language, Urdu. This is through the letter ‘seen’ which is displayed to the right of the symbol.
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